Fan interest in football has grown dramatically and more-or-less steadily in that time. Anyway, for the last 20 years under the direction of Jurich (and also Ramsey), UofL has been on a magnificent ascent. I suspect that Schnatter has lost some sleep lately as it has been revealed anew to him. What guys like Grissom don't comprehend - especially money managers who are insulated from retail markets - is how easy it is to lose consumer favor or interest.